Notice

Major changes coming to Lesedi FM

Date: May 13, 2016

The Evolution Is Here

Lesedi FM is a contemporary Radio Station that has reinvented itself as cheerful, fresh and daring to be different, while still fulfilling its PBS mandate to educate, inform and entertain.‘Remotlotloho e tsaphapang’ We are proud to make a difference. Lesedi FM is semi-national and it streams to the world.

The current Lesedi FM logo has been in existence for over 12 years part of the exciting big reveal is the Lesedi FM programming innovations and new logo.

Lesedi FM station Manager Mr Dirara Mokoena says, “Lesedi FM listeners have evolved, they are more demanding and have various choices and needs. They are now exposed to more things in the world than they were 14 years ago”.

SABC Radio brands have evolved to be more consumers centric and are constantly trying to keep up with the ever-evolving consumers and strong social media revolution.

He further commented that “as a brand that exists in the lives of our listeners each and every day, we need to keep up with the changes as demanded by our listeners.

Lesedi FM will reveal new and exciting changes on Friday 13 May 2016 in Bloemfontein – Free State at a gala dinner this changes will include the launch of a new logo/brand identity and TV commercials.

Ends

FACTS:
The Station Broadcast 24 hours a day, seven days a week in  all nine provinces, but has greatest penetration into the Free State (more than 44% of adults) and Gauteng more than 36% of adults). Lesedi FM has spill over listenership in Lesetho,

The Station broadcasts in Sesotho and is number three amongst the TOP TEN national favourite Radio Stations in South Africa and in Gauteng Province.
Latest Stats:
- Over 4 million listeners - listen live
- 30 295 likes on Facebook - Like us on Facebook
- 14 210 followers on Twitter - Follow us on Twitter
- 310 301 viewers on YouTube – Watch Us On YouTube

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